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Sagar Thaker
In a competitive drone market, I catapulted PowerVision from obscurity to industry leader, orchestrating a record-breaking launch and global keynote address that transformed brand perception.
My Role:
Business / Brand Development
Service Provided:
Keynote Speech, Product R&D, NZ Launch,
Challenges & Vision
Untested Technology: PowerVision's groundbreaking hybrid drone faced market skepticism due to its unique design and unproven capabilities.
Limited Brand Awareness: PowerVision had minimal market share in New Zealand, lacking established retail partnerships or consumer recognition.
My Vision: Recognizing the vast potential of this innovative technology, I developed a comprehensive strategy to establish PowerVision as a dominant player in the NZ drone market.
From Collaborator to Creative Leader
Product Visionary: I provided in-depth feedback to PowerVision HQ, contributing to the improvement of both the product's hardware and its user interface. My insights garnered direct collaboration with their engineers and product managers.
Breakthrough Harvey Norman Partnership: My strategic approach and persuasive marketing materials secured a record-breaking deal with Harvey Norman, establishing PowerVision as a major contender in the mainstream drone market.
Global Keynote as Brand Moment: As one of only three international presenters, I delivered a captivating keynote address that showcased PowerVision's revolutionary technology, igniting worldwide interest and solidifying its status as an industry leader.
Marketing Wizard: I spearheaded a comprehensive NZ marketing campaign, designing the website, promotional videos, and training materials. These resonated deeply with the target audience, propelling brand adoption.
The PowerVision Transformation
Market Dominance: My efforts led to a significant increase in PowerVision's sales, achieving substantial market share growth in a short timeframe.
Expanding Dealer Network: I enabled new sales channels by empowering both small and large dealers, broadening PowerVision's reach and fueling nationwide sales.
Lasting Impact: My work established PowerVision as a respected and sought-after brand in the New Zealand drone industry, contributing to its continued success.
The "Sagar" Touch
Passion & Influence: My foresight regarding critical product features, even when initially overlooked, demonstrates my deep understanding of the market and ability to shape future success.