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Sagar Thaker
In a market skeptical of drones, I transformed Swellpro into a multi-million dollar powerhouse, outselling international markets and revolutionizing retailer perceptions.
My Role:
Business Development
Service Provided:
Video Direction, Marketing Strategy, Supplier & Dealer Negotiations, Brand Management, Media & PR
Challenges & Vision
Sceptical Market: New Zealand consumers and retailers viewed drones with limited interest.
Technology Limitations: Early drone models were expensive and unreliable for professional use.
Minimal Support: Lack of training and spare parts created a barrier to adoption.
My Vision: Recognizing drones' untapped potential, I saw how transformative design could elevate Swellpro's image and drive widespread adoption.
Brand Transformation through Design
The Demo as a Brand Moment: Under adverse weather conditions, I showcased Swellpro's capabilities in a visually dynamic demonstration, building trust, sparking sales growth, and igniting market buzz.
Comprehensive Design Leadership: I crafted a cohesive brand identity for Swellpro, designing everything from brochures and websites to promotional materials. This elevated Swellpro's image and empowered dealers nationwide.
Product Launch as Storytelling: My direction of the launch commercial fueled pre-orders and market excitement. It showcased not just the features, but the potential of Swellpro technology to change how people fished and explored.
Persuading Harvey Norman: Through visually compelling materials and strategic insights, I convinced this major retailer to take a chance on Swellpro, shifting industry perceptions and driving mainstream adoption.
The Power of Design-Driven Growth
Beyond Just Sales: My design work increased dealer inquiries, improved customer reviews, and solidified Swellpro as a sought-after brand.
Empowering the Network: The visual assets I provided dealers turned them into effective Swellpro ambassadors, fueling nationwide growth.
Global Leadership: I became a trusted point of contact for Swellpro HQ, providing feedback on product designs and marketing strategies that shaped their international campaigns.
Results & Legacy
Exponential Growth: Through my design-led strategies, Swellpro sales increased dramatically, achieving multiple consecutive years of double-digit growth.
Market Dominance: NZ became Swellpro's top-selling global market, surpassing larger countries.
Industry Transformation: My work elevated the perception of drones from gimmicks to essential tools, driving Swellpro's success and wider market adoption.